To create a direct mail advert for a particular NGO to help create awareness of their work.
Ikaya Covers is an organisation who try to provide roof covers for underprivileged people. I looked into the different possible effects which could result from a leaking roof one of which is the smell.
No one would choose to have their house smell like this and so perhaps if this fact were highlighted people it may encourage people to help others who have this problem. So I decided to execute this by sending people a can of air freshener which is branded as having a wet dog scent.